即將到來的這個周末，esl one cologne 將在德國朗盛賽場慶祝其成立五周年。就在一年前，dhl 成為 esl one series 的物流合作伙伴。除了運輸大量舞臺設備外，dhl 還將游戲團隊的游戲椅運輸到世界各地的 esl 地點。憑借數十年的活動物流經驗，dhl 今年慶祝成立 50 周年。

　　“我們與 esl 的合作使 dhl 能夠活躍于吸引年輕一代日益增長的趨勢的業務。德國郵政 dhl 集團企業品牌營銷主管 arjan sissing 表示，大型電子競技賽事及其選手讓全球數百萬粉絲興奮不已。“作為一家全球物流公司，我們很高興成為 esl one 的物流合作伙伴，并為游戲賽事管理全球物流。今年在卡托維茲（波蘭）、孟買（印度）和伯明翰（英國）舉辦的 esl one 賽事取得了巨大成功，但我們特別期待在科隆（德國）舉辦 esl one 賽事，因為距離很近遠離我們位于波恩的公司總部。”

　　go dhl：電子競技界的合作伙伴

　　作為物流合作伙伴，dhl 幫助推廣一項在全球范圍內迅速流行并吸引數百萬粉絲的運動。esl 和 dhl 建立了獨特的電子競技合作伙伴關系，受到全球粉絲的歡迎。在伯明翰esl one活動的主舞臺上，“dhl，dhl，dhl”的歌聲從人群中升起，粉絲們通過創意服裝、自制海報和相關網絡媒體上的帖子表達了對品牌的忠誠。esl、dhl 和游戲迷都生活、呼吸和慶祝合作伙伴關系。

　　“esl one cologne 正在科隆朗盛賽場慶祝其成立五周年，感謝 dhl 等合作伙伴，該活動將盡可能順利進行，”esl 執行官兼創始人 ralf reichert 說。“在每場如此規模的比賽背后，都需要精心規劃和協調大量的后勤工作，以確保我們能夠按時開始。我們需要傳輸比賽的屏幕就達到 4,500 平方米——相當于 11 個籃球場的面積。”

　　今年，科隆將迎來電競社區的玩家和粉絲。對于球員來說，這完全取決于注意力、速度、戰術和團隊合作。7 月 5 日至 7 日，esl one cologne 2019 小組賽的 16 支球隊將爭奪 30 萬美元的獎金，爭奪夢寐以求的朗盛賽場名額。去年，每天約有 15,000 名觀眾參加科隆賽事。參加 esl one 2019 的游客將參加各種各樣的活動——除了觀看派對和賽后活動外，還將有球員簽名會和現場表演等活動。

　　this coming weekend esl one cologne will be celebrating its fifth anniversary in germany’s lanxess arena. dhl took over as the official esl one series logistics partner just a year ago. in addition to transporting vast amounts of stage e, dhl also transports gamer teams’ gaming chairs to esl locations around the world. drawing on decades of event logistics experience, dhl is celebrating its fiftieth anniversary this year.

　　“our cooperation with esl enables dhl to become active in a business that appeals to a growing trend among younger generations. the major e-sports tournaments and their top players thrill millions of fans around the world,” says arjan sissing, head of corporate brand marketing at deutsche post dhl group. “as a global logistics company, we are delighted to be the official esl one logistics partner and manage worldwide logistics for the gaming events. although this year’s esl one events in katowice (poland), mumbai (india) and birmingham (uk) have been a great success, we’re especially looking forward to working the esl one in cologne (germany) given that it’s only a short distance away from our corporate head in bonn.”

　　go dhl: a unique partnership in the e-sport world

　　as the official logistics partner dhl helps to promote a sport that is rapidly growing in popularity on a global scale and has millions of fans hooked. esl and dhl have developed a unique e-sport partnership that is celebrated by fans worldwide. in the main arena at the esl one event in birmingham, chants of “dhl, dhl, dhl” rose up from the crowds as fans showed their allegiance to the brand with creative costumes, self-made posters and posts in related online media. esl, dhl and gaming fans all live, breathe and celebrate the partnership as one.

　　“esl one cologne is celebrating its fifth anniversary in cologne’s lanxess arena and it’s thanks to partners such as dhl that the event will run as smoothly as it possibly can,” says ralf reichert, ceo and founder of esl. “behind every tournament of this size, there’s a huge logistics effort that has to be carefully planned and coordinated to ensure we can start on time. the screens we need to transmit the games measure 4,500m2 alone – that’s an area e to eleven basketball courts.”

　　this year, cologne will again welcome e-sport community players and fans. for the players, it’s all down to concentration, speed, tactics and teamwork. from july 5th to 7th, sixteen teams in the group stage of esl one cologne 2019 will compete for us$300,000 in prize money and battle for a coveted lanxess arena spot. last year, some 15,000 spectators attended the cologne event each day. a wide range of activities await visitors to esl one 2019 – apart from official viewing parties and an after-show event, there’ll be autograph sessions with the players and entertainment featuring live acts and more.